Support Black-Owned Business & Brands 365

Valley Mall is proud to support Black-owned businesses, retailers and brands including: 

  • A Class Hair Studio & Barbers (located near Dick’s Sporting Goods Court) – premier salon specializing in all hair types
  • Chris Cross Café (Opening April 2021 in Food Court) - Soul Food

Discover the products Sephora inside JCPenney believes in and stands behind:

  • FENTY BEAUTY by Rihanna
  • PAT McGRATH LABS by Pat McGrath
  • GOLDE by Trinity Mouzon Wofford
  • KNC Beauty by Kristen Noel Crawley
  • Shani Darden Skin Care by Shani Darden
  • adwoa beauty by Julian Addo
  • Briogeo by Nancy Twine
  • Qhemet Biologics by Felis Butler

You can find music and movies by Black artists at FYE.

Visit BAM for books about Black history and by Black authors including Barack & Michelle Obama, Amanda Gorman, Toni Morrison and more.


*Please check with each store for availability of all brands & products.

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