Valley Mall is proud to support Black-owned businesses, retailers and brands including: 

• A Class Hair Studio & Barbers (located near Dick’s Sporting Goods Court) – premier salon specializing in all hair types
• Chris Cross Café (Opening April 2021 in Food Court) - Soul Food

Discover the products Sephora inside JCPenney believes in and stands behind:

• FENTY BEAUTY by Rihanna
• PAT McGRATH LABS by Pat McGrath
• GOLDE by Trinity Mouzon Wofford
• KNC Beauty by Kristen Noel Crawley
• Shani Darden Skin Care by Shani Darden
• adwoa beauty by Julian Addo
• BREAD BEAUTY SUPPLY by Maeva Heim
• Briogeo by Nancy Twine
• Qhemet Biologics by Felis Butler

You can find music and movies by Black artists at FYE.

Visit BAM for books about Black history and by Black authors including Barack & Michelle Obama, Amanda Gorman, Toni Morrison and more.

*Please check with each store for availability of all brands & products.